Product Development Lead for CDC’s 2024 Surgeon General's Report: Tobacco-Related Health Disparities

The Surgeon General's Report: Tobacco-Related Health Disparities is the 35th report on smoking and health, highlighting progress and persistent gaps in eliminating tobacco-related health disparities in the U.S.

Key responsibilities:

• Approve branding and ensure all products followed the established style guide, while aligning consumer-facing content with the report’s narrative and conclusions.

• Lead multi-level review processes, incorporating subject matter expert feedback throughout.

• Direct scripting and production of Surgeon General video announcements promoting the report launch and presented project updates and promotional strategies to internal teams and external partners.