Role Based Portfolio
I served as the creative and strategic lead for a $76.5M multi-channel campaign, overseeing the development, production, and execution of campaign assets while ensuring consistent brand integrity and message resonance across broadcast, streaming, digital, print, Out Of Home (OOH), radio, and Public Service Announcements (PSAs).
As the Project Campaign Lead, and in collaboration with Elevation-US, I oversaw the strategic development, talent media training and filming/production of four segments and tuned in promos with Univision and Telemundo.
My photography expertise spans corporate portraits, authentic family storytelling, and commercial work for food and products.
As a video producer I worked closely with clients to transform their vision into concept and final product, collaborating with video editors, sound engineers, camera operators, and animators to refine and elevate each video, ensuring a visually compelling and high-impact outcome across platforms.
I oversaw the Spanish translation and production of eight animated videos designed to educate Hispanic audiences on how these medications can support quitting smoking.
As a Communication Specialist and Graphic Designer, I translated complex scientific and public health content into compelling visual and narrative materials for diverse audiences across digital, social media, and print.
As a video consultant, I provided strategic feedback on pre-production deliverables and video drafts for CDC's Empower Vape-Free Youth campaign, which equips educators with resources to help students avoid nicotine addiction.
During my time at CDC, I've had the opportunity to support the agency's mission to support federal partners, and state, local, tribal, and territorial health departments during health threat emergencies.
As Product Development Lead, I managed the full lifecycle of all print, web, and video deliverables from concept through completion.